Monday, 31 October 2016

4 Sales Skills that Make A Great Real Estate Agent

Real estate agent courses are designed to prepare you for a career in the industry and develop all kinds of skills from client management, reading the market and of course the art of selling. It’s a fact that some people are naturally  better sellers than others, and much of what makes a great salesman is built in. At the same time, this is something that you can work on and develop over time. 

This article will discuss a few of the most important sales skills for real estate agents.

Preparation is the Key for A Successful Sale

Every great real estate agent does their homework and understands he market better than anyone. This is something that simply comes down to prep and effort, rather than any specific god-given talent. That said, it is very much a skill to be able to use this information to influence potential buyers. Having the knowledge about what the conditions of the market and the tendencies of buyers and sellers enables you to ensure you are going after the right kind of potential buyers and arms you with the information you need to get the job done.

Listen to Your Clients Carefully

There is some sentiment that being a great salesman is all about having the gift of the gab, but good listening skills allow you to relate with prospective buyers in way that earns trust and increases your chance of making a sale. Listening to the needs of potential buyers when combined with a knowledge of the market and your product, can allow you to convince that what you’re offering is in their best interests.

Take Quick Action 

Actioning requires a diverse set of skills that not only keep ensure the auction runs smoothly and everybody knows what is happening, but essentially keep people entertained as well. A good auctioneer will have natural charisma and a flare for showmanship that drives bidding and creates an overall positive atmosphere. Humour can also be also used in some cases and can help perspective buyers feel as if you are on their side, so to speak. Confidence and a general recognition of when to amp things up and be more assertive is a highly valuable skill.

Every auctioneer will have their own unique style and means of wining the crowd over and it’s usually something you develop through experience.

Acquire Organisational Skills

Organisational skills are highly necessary in a range of different position, and are highly essential for real estate agents as well. Managing a sales pipeline requires discipline and the ability to pick up new prospects and maintaining relationships with current and previous leads. This generally requires a system of some kind and a general knack for organisation.

Real estate agent courses will help you develop some of these skills, creating a good foundation to build upon throughout your career in the industry. From learning to auction to reading market trends, a good course puts you in a great position to succeed. 

For more information, please speak to the team at REET in Sydney today.

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