4 Sales Skills that Make A Great Real Estate Agent

Real estate agent courses are designed to prepare you for a career in the industry and develop all kinds of skills from client management, reading the market and of course the art of selling. It’s a fact that some people are naturally  better sellers than others, and much of what makes a great salesman is built in. At the same time, this is something that you can work on and develop over time. 

This article will discuss a few of the most important sales skills for real estate agents.

Preparation is the Key for A Successful Sale

Every great real estate agent does their homework and understands he market better than anyone. This is something that simply comes down to prep and effort, rather than any specific god-given talent. That said, it is very much a skill to be able to use this information to influence potential buyers. Having the knowledge about what the conditions of the market and the tendencies of buyers and sellers enables you to ensure you are going after the right kind of potential buyers and arms you with the information you need to get the job done.

Listen to Your Clients Carefully

There is some sentiment that being a great salesman is all about having the gift of the gab, but good listening skills allow you to relate with prospective buyers in way that earns trust and increases your chance of making a sale. Listening to the needs of potential buyers when combined with a knowledge of the market and your product, can allow you to convince that what you’re offering is in their best interests.

Take Quick Action 

Actioning requires a diverse set of skills that not only keep ensure the auction runs smoothly and everybody knows what is happening, but essentially keep people entertained as well. A good auctioneer will have natural charisma and a flare for showmanship that drives bidding and creates an overall positive atmosphere. Humour can also be also used in some cases and can help perspective buyers feel as if you are on their side, so to speak. Confidence and a general recognition of when to amp things up and be more assertive is a highly valuable skill.

Every auctioneer will have their own unique style and means of wining the crowd over and it’s usually something you develop through experience.

Acquire Organisational Skills

Organisational skills are highly necessary in a range of different position, and are highly essential for real estate agents as well. Managing a sales pipeline requires discipline and the ability to pick up new prospects and maintaining relationships with current and previous leads. This generally requires a system of some kind and a general knack for organisation.

Real estate agent courses will help you develop some of these skills, creating a good foundation to build upon throughout your career in the industry. From learning to auction to reading market trends, a good course puts you in a great position to succeed. 

For more information, please speak to the team at REET in Sydney today.

Real Estate Agent Courses - Online vs Live Classes

Technology and internet have changed many things about the way we live, including study and education. Today the number of people studying online here in Australia is well into the millions, and there’s no doubt that this form of study can be well worthwhile, particularly when a student has other commitments. Like if they are taking part time real estate agent course and doing a regular day time job, then it can be a little difficult for them to maintain consistency. This however depends on what you are studying and your particular learning style. We can always debate on which method is better between the quintessential and the more modernized learning approach.

Let’s take a look at some of the pros and cons of each approach and find out why learning in a classroom is usually preferable.

Motivation

If you’re a person that finds it easy to motivate yourself and stick to a study schedule, then you might be suited for online study. But it’s not easy to get motivated easily, looking at some random person talking to you from inside the screen. As for the majority of people, being a part of a group that is moving forward every week and going through exercises together, having a real flesh and blood human being to guide can be very beneficial.

It can provide the motivation the person needs to be successful with their study. Real estate business depends a lot on personal interactions if the person who’s mentoring the course has an attractive, pleasant personality nothing can be more motivating for the students than that. 

Flexibility

There is no question that people with a jam-packed schedule may be better off going down the path of online classes. However, there are classroom-based study options offered by real estate course providers that are fast-tracked, meaning if you have just a few days free, you can get yourself qualified. They actually provide courses at various hours of the day of a week giving you the opportunity to select the best suitable time and day for you. There are also night courses. It really comes down to personal preference and your schedule.

Concentration

Not only it can be difficult to motivate yourself when it comes to online study, but absorbing the information effectively is a genuine challenge to. This is particularly the case with real estate agent courses, which, we admit, can be tedious at the best of times. Having a professional that can explain the concepts to you goes a long way in helping you understand.

You don’t learn only from the books and theories, the personality of the mentor, his body language, the aura they have when they are talking about handling a potential customer, all these are such interesting things to study. These are the things that help you to concentrate more than theoretical aspects. Class discussion with others also has a positive effect.

Learning Style

Are you a person that benefits from one-on-one interaction with people, or are you able teach yourself a lot of information in a very short span of time? While you can communicate with teaching staff and possibly other students online, it’s usually done via email, audio and in some cases video. For some nothing compares to sitting down and having a conversation in real time with someone that knows the material.

Often, people may not even know the best conditions for them to learn. In these cases it may be a good idea to go for a balanced approach, where some of the time is spent learning online and some is spent in the classroom.

When making the decision about whether to go for an online or classroom based real estate agent course, do your research and make sure you select one that has a great reputation of producing new agents that find work and succeed. There are lots of options out there for both online and class room based on real estate agent education and training requirements. But the decision of which study method you need comes down to your personal situation, which you know better than anyone else! So think about how you learn best, your other priorities and you can make an informed decision.

Free Online Education for Real Estate Agents

All of us are familiar with the term “open online courses “ or MOOC today. Famous universities like Massachusetts Institute of Technology (MIT), Stanford University or Harvard University are offering thousands of free online courses allowing people to get informed on different fields of study.

The first question that arises is why are these online courses being provided? 

Among the many answers which come up, there are two very important ones. 
Firstly, on-campus courses are very expensive for students and wipe out the consideration of the needs of those who can’t afford them. 
Secondly, online courses play a great role in enhancing the reputation of the institution.

However, free online courses can be greatly beneficial if we think from a student’s perspective. Although online education for real estate are hard to find on the web, we have done some research to find a few high quality websites where real estate related courses are available. Some of them cost a few dollars and the rest are completely free. We hope that this will help those students who are facing economic hardship but at the same time want to build their career as a real estate agent.

Udemy

Udemy is a very high quality website with many real estate related courses. If you type real estate in the search box, it returns all the relevant results. On the top left corner you will find that the courses are classified by course cost, language etc. In addition to that, you can even build custom courses from a particular lesson. This courses are prepared by top professors and depending on the content you prefer to learn, there are free and paid courses available.

MIT OPEN COURSEWARE

 

MIT offers virtually all of their course content through OpenCourseWare project which is basically a web application. OCW is managed regularly by MIT and available for all. OCW is offering a half-semester course about real estate and finance investment including latest topics in this field. A couple of guest speakers from real estate investment industry delivers lectures in this course and most importantly, free pdf lectures and notes written by actual students are provided.

Online learning is becoming popular with time and the advancements in technology is used to deliver knowledge in this filed. As the traditional system is becoming old, people who are involved in this process are identifying the shortcomings which end up affecting students.

You might have noticed that although there are a growing number of fantastic resources available around the web for online education but not much real estate agents courses are available. If you find a new site where these type of courses are available then don’t hesitate to let us know in the comments section because it’s likely that we’ve missed a few. Thanks for reading and good luck with your real estate agent career!

What Is Included in Real Estate Training

The main training course is split up into several categories to give you time to soak up all of the information needed. With a concise training course consisting of various training modules, the standard real estate training course syllabus consists of the following learning modules:

The Law

This module focuses on the law surrounding real estate and how the law impacts on your daily tasks surrounding property management. Delving into moral and ethical requirements as well as the law of the land and how to work with it, you will study the required documentation and applicable recording of transactions, roles of employees, money handling and personnel registration.

Work in Real Estate

In this module, you will confront the issues surrounding potential risks to clients and your agency. You will study how to identify risks and draw up and implement plans and procedures for reducing and managing risks and other associated consumer risks. 

Report and appraise

In this module, the real estate training study focuses on property research, appraisal of price ranges, rental value and final sale prices for the purpose of the property listing.

Property Listing

This module helps training estate agents to establish client requirements for their property, listing property in confirmation of legal and ethical requirements, preparation and execution of the agency agreement and also in recording and acting on instructions

Market Property

In this module, you will study how to develop marketing plans for the property as well as checking marketing materials, the implementation of marketing activities as well as review and reporting on marketing plans down the line.

Preparation for/and conducting auctions

There is a key focus on how to get your auction off the ground and how to plan for every eventuality, as well as planning for after-sale follow-ups and sales procedures.

Negotiation and settlements

This module focuses on qualifying the buyer and for the arrangement of a property inspection for a potential buyer. A key area of study is on maintaining communications with the seller as well as the submission process of offers on properties and preparing the necessary documentation required.

Lease Property

In this module, one of the most important modules which appear later in the schedule, the trainee will learn how to screen tenant enquiries, undertake all the necessary property inspections, obtain and review the tenancy applications as well as record the tenancy agreements. A key point of the module is the study of promoting agencies property management services, as well as establishing client relationships, planning property listing presentations as well as recording and acting on instructions.

Trust Accounts

In the final module of the training program, the trainee will undertake a study of reviewing agency trust accounts for compliance with the trust account executives, how to authorise and verify the trust accounts you are working on as well as managing and controlling these trust accounts for your clients.


With such a comprehensive education for real estate available for you to undertake, you will find that the best training companies will offer you a scope of study beyond that which you need to learn, and offer a complex argument about moral and ethical sales in the real estate environment. With this understanding of the requirements and study plans for the real estate training courses, you will be well on your way to getting a head start in gaining accreditation.